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Mastering Persuasive Presentations.An Executive Presentation Skills Training Workshop.Mastering Persuasive Presentations is a Very Different Sort of Executive Presentation skills training....Most Presentation skills courses teach you how to survive a presentation - how to put your message across while remaining confident and in control - and come out the other side feeling that the audience has responded positively to your knowledge, professionalism and intention. However - This is NOT that type of Presentation Skills course.  "Mastering Persuasive Presentation Skills" assumes that you are already comfortable with many aspects
of your presentation style - after all, you have clocked up many presentation hours.
Now, you realise that the effectiveness of your presentations need to move up a level.
You need to influence and persuade Key Decision-Makers (KDMs) through your presentations - earlier and more often. Which of the following sounds the most familiar to you?
 All of these situations have one thing in common: Sitting in your audience are any number of KDMs.
You have decided to use (or it has been decided for you) the Presentation as your primary approach to influence and persuade these KDMs in
sponsoring your ideas and proposals.*Delivery of support through 1:1 coaching may be more appropriate for presentations with confidential content.
The purpose is at the heart of our Executive Presentation Skills Training. TARGET AUDIENCE: Experienced presenters (Sales and account managers, Marketing Executives, Project Managers, Managers/Directors, business owners) - people who need to influence Key Decision Makers through their presentations. TARGET OUTCOME: Get a Key Decision Maker to pay attention and say yes - earlier and more often - in your presentations. PRE-REQUISITES: For experienced presenters - and those who have a genuine need to influence and persuade through their presentations. We call this Executive Presentation Skills Training - and what we mean by that is that your presentation requires a particular outcome from your audience. Each person attends with a sample presentation that intend to give in the weeks following the workshop. WORKSHOP CONTENT - BEFORE:
WORKSHOP CONTENT - DURING:
Your current Presentation Skill-set: Each person gives a mini persuasive presentation to assess areas of strength/weakness against requirements and earlier assessment. Your Message: Structuring your presentation for maximum attention and impact * Determine where you will put your "Asks" in the presentation * Build evidence around audience decision-making process Your Body Language: Assess your current "default settings" * Eliminating distractions * Facial Gestures * Hand gestures * Movement and stance * Your appearance * Dress code * Managing Anxiety and Confidence * Eye Contact Your Voice: Assess your current "default settings" * Using volume appropriately * Using Speed appropriately * Using Tone appropriately - Articulation Your Words: Oration - applying the rules of Oration to your speaking * Storytelling for sequencing your message and getting/keeping attention and heightened emotional impact * Metaphor and analogies * Use of humour The Audience: Getting and keeping REAL attention * Interaction with the audience * Handling contentious and unexpected questions * Dealing with difficult audience members * Convincer strategies for different types of audience personalities * Managing the emotional state of the audience Powerpoint: Relegating your slide-set to "supporting evidence" * Minimising the number of slides, maximising their impact * Structuring your slide sequence and content to support your "story" * Pictures and colour Other presentation support tools: Technology * Flipcharts * Demonstrations and exhibits * Handouts: Maximising their persuasion The Room: Setting up your presentation space * Using the room and presentation space * Anchoring * Using a timeline * Working with a lectern Your revised Presentation Skillset: Each person gives a number of mini persuasive presentations to integrate new approaches and skill areas - and eliminate distractive elements. WORKSHOP CONTENT - AFTER:
DURATION: 2 Days OTHER: Limited to 7 persons to allow for ample practice and feedback. NOTE: The Workshop is also available through 1:1 Coaching - this typically takes place through 3 x 2 hour sessions and email support. Return from Executive Presentation Skills Training to Persuasive Presentations Homepage. |
 Mastering Persuasive
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